We bring the racing.
You bring the crowd.

Turnkey racing simulator experiences for trade shows, corporate events, sponsor activations, race weekends, and fan zones — built to attract attention, create competition, and keep guests engaged.

Professional simulators · Experienced staff · Turnkey service

We deliver it · We set it up · We run it · Your guests race
Trusted at events across motorsports and the corporate world
Advance Auto Parts
Bank of America
Boys and Girls Club
Cooper
Craftsman
Gainbridge
Hagerty
Heineken
HP
Interstate Batteries
Lance
Mobil 1
NAPA Auto Parts
NBC Sports
Peroni Nastro Azzurro
Sonsio
Vonage

More than a simulator.
It's an experience.

Racing creates excitement, competition, and conversation. Put a professional simulator in the middle of an event and people stop to watch — then they want their turn behind the wheel.

01

Draw a crowd

Professional racing simulators grab attention immediately and give attendees a reason to stop, watch, and take part.

02

Create competition

Turn your event into a race with fastest-lap challenges and leaderboards that keep guests coming back to see where they stand.

03

Make it your brand

Branded simulator graphics, custom cars, screens, and racing formats put your brand at the center of the activation.

04

We handle the details

Delivery, setup, configuration, operation, guest assistance, and breakdown. You focus on your event — we handle the racing.

Built for events. Made for competition.

Wherever there's a crowd, there's an opportunity to race. We build the right setup around your space, your audience, and your goals.

Trade shows & expos

An interactive draw that gives attendees a reason to stop and spend real time at your booth.

Sponsor activations

Put your brand in the driver's seat with a racing experience built around your campaign.

Race weekends & fan zones

Bring fans into the action with lap-time challenges, competitions, and branded simulators.

Corporate events

Team building, customer appreciation, and employee events turned into friendly competition.

Dealerships & automotive

Grand openings, model launches, and promotional weekends with a motorsports centerpiece.

Festivals & special events

Interactive entertainment that scales to large crowds and keeps a line moving all day.

Custom branding

Make it yours

Your racing activation should look like it belongs at your event. We can turn our simulators into an extension of your company, sponsor, or campaign.

  • Branded simulator wraps, seats, and signage
  • Custom cars, liveries, and in-sim track branding
  • Branded leaderboards and digital displays

Your guests aren't just racing.
They're racing with your brand.

We handle everything

Creating an unforgettable racing experience shouldn't create more work for your event team. Every RaceDay rental is complete and turnkey.

  • Professional racing simulators — commercial-grade rigs with direct-drive steering and triple-screen displays
  • Delivery & setup — we transport, install, configure, and test every rig before doors open
  • On-site event staff — experienced crew running the racing and assisting every guest
  • Custom branding — simulator graphics, custom cars and liveries, branded displays
  • Live competitions — head-to-head racing, fastest-lap challenges, and leaderboards
  • Technical support — someone who knows the equipment on site for the whole event
  • Breakdown & removal — when the event ends, we pack it up and haul it out
  • Packages that scale — one simulator or a full grid, single-day through multi-day activations

How it works

01

Tell us about your event

Location, dates, expected attendance, space, and what you're trying to accomplish.

02

We build your package

We recommend the right number of simulators, racing format, staffing, and branding.

03

We handle the logistics

Our team delivers, installs, configures, and tests every rig before your doors open.

04

It's RaceDay

Our staff runs the racing and assists your guests — then we break it all down and haul it out.

Why RaceDay

We're not an amusement rental company with simulators in the catalog, and we're not an AV company that happens to own a few rigs. Racing simulators are what we do.

We know motorsports

We operate a sim racing center and run real competitions — so we know how to get a first-timer racing in under a minute.

Commercial-grade equipment

Direct-drive steering, high-performance PCs, precision pedals, and immersive triple-screen displays.

Real event execution

Experienced crew, tested setups, and a plan for the crowd — not just equipment dropped at the door.

Questions, answered

How much space is required?

We can work with a wide range of event spaces — most single setups fit comfortably in a 10×10 booth. Tell us your footprint and we'll spec the right configuration.

Do you provide staff?

Yes. Every rental includes experienced staff to operate the simulators, assist guests, and keep the experience running smoothly.

Can the simulators be branded?

Absolutely. Simulator graphics, custom cars and liveries, digital displays, and branded leaderboards are all on the table.

How long can we rent them?

From a single day to multi-day events and extended activations. We scale staff and equipment to match.

Do guests need racing experience?

Not at all. Our setups are approachable for total beginners and still satisfying for experienced racers — our staff gets everyone comfortable fast.

What can guests race?

NASCAR stock cars, Formula and IndyCar open-wheel, GT and sports cars, dirt, rally, and road cars. We tailor the lineup to your event and audience.

You plan the event.
We'll handle RaceDay.

Tell us about your event and we'll come back with a custom package, pricing, and availability.

Request a quote